Google’s highly fried Android One project is coming to the end. Initial buzz generated by Google’s IO press event followed by an exclusive tie-up with Indian smartphone brands and 100 crore rupees advertisement drive for India – all failed to make Android one a widely adopted operating system in the low cost segment. The flag bearer of Android One – Micromax, Karbonn and Spice never looked back after the poor response to the first generation devices.
Is there any problem in Android One? The answer is no. The grand failure of Google Android One is one big admission that brand value and product quality is not always a guarantee to take off in the market. The failure of Android One, despite all ingredients in right amount is a good subject for a long tech debate.
One good reason I can read – Google had made a big mistake in the project planning and execution specifically in India. Good software makes a gadget superior for smooth performance, but that software requires quality hardware to deliver lag free easy experience for the end user. Google’s tie-up with Karbonn, Micromax and Spice for initial launch of Android One in India was a fatal mistake. All three have bad reputation in the market for poor hardware and customer support. Google relayed on those brands when Public does not rely on them for a quality gadget.
In my opinion, Google should have adopted a strict monitoring for hardware quality in order to render trust and pleasant experience for Android one users. Another good possibility was to have its design lab in action as it does in the case of Nexus series gadgets. Android One smartphones in the complete monitoring of Google could have been a trust booster for wider acceptance.
When Google is almost on the edge of declaring Android One a failed project, Lava has launched a new smartphone based on this rebooted OS. Yes, we are discussing the Pixel V1 Android one. This phone goes against the principle of Android one to keep the price of a headset below $100.
At the current selling price of 11349 rupees, the Lava Pixel V1 is Flipkart exclusive for its initial launch for consumer sales.
The Pixel V1 is a poorly designed smartphone with discolored screen, average performing camera and sluggish performance. I am still in shock to see such feeble delivery from my favorite brand Lava. I have been singing in favor of Lava in all my reviews, but this one has let me down.
Android One Phone with Biggest 5.5 inches Screen – 4/10
The first generation of Android one had 4.5 inches screen, but the Lava’s Android One phablet comes with a 5.5 inches HD display has a decent pixel density of 267 PPI. The HD display sports decent viewing angles, but colours fade out very easily. Some relief comes in terms of the display protection as it is fully laminated under Asahi Dragon-trail Glass security. Its touch panel is quite reactive and smooth.
Built and Design – 6/10
The Pixel V1 is a good looking smartphone has few design note taken from the Apple iPhone 6. The glossy shell has a nice colour coating that gives a metallic feel. The rear panel is flimsy and bit slippery not good in terms of perfect hand grip. One micro texture layer could have solved this problem easily.
Performance – 4/10
Lava’s new Android one comes with outdated CPU architecture. Multitasking and gaming depend on a quad core processor of MediaTek that is coupled with 2GB RAM and a year old Mali GPU. Its performance is sluggish, shows frequent lag even during the basic usages. Despite 2GB RAM, this smartphone would be a poor choice for gaming.
Camera – 5/10
The primary camera is 13MP auto focus backed by a BSI sensor suitable for basic photography and FHD video recording. There is one LED flash does well if natural light is not pointed at the subject. Its 8MP front facing camera does well for perfect selfie. Also, it can record 720P video. The front facing camera does slightly better job than the 13MP main camera.
Battery – 7/10
Its 2650 mAh lithium-polymer battery does well because of low pixel density in the display. Lava has used lithium polymer substance, which is bit costly than Lithium-ion. One important fact for reader- in terms of long life and backup, a lithium-ion battery does slightly better than lithium polymer.
Memory – 10/10
Wow! This is the best memory management I have ever seen in a 11000 rupees smartphone. This mammoth internal storage is much more than what we had expected. Along with USB OTG and 2GB RAM, the Lava Pixel V1 features 32GB internal storage and 32GB SD card support. After the first boot, the memory status is 1.2GB of free RAM and 25.25GB of free main storage. In fact, the best memory management is the main high-light of this phone.
Connectivity – 7/10
Ignoring 4G support in a 10000 rupees smartphone deemed to be stupid delivery at the connectivity front. Yes, I am happy with the USB OTG support, but missing 4G connectivity is a fatal mistake. Our 7 points for the Lava Pixel V1 is to recognize smooth integration of USB OTG support.
This phone is a clumsy attempt from Lava and Google’s account. I can see the end of the Android One project. Lava has done no good to its brand reputation by launching a phone with outdated assembly. Fuel in fire comes from one track slow Android One. The running operating system is not the current version of Android Lollipop. The original cost of this phone should be 5000 to 6000 rupees. In fact, the Karbonn Titanium MachFive at a price of 6000 rupees is much better choice than the Lava Pixel V1 Android One.